A modern decision intelligence partner for the human-AI era
High quality decision-makers are 12x more likely to be high performers.
We craft guided experiences for people entering, exiting, or recalibrating within your company.
With over a decade of experience in tech, coaching and grounded in cutting-edge research in decision analytics we help your people make faster, more confident decisions that drive meaningful outcomes.
You're in Good Company
⸻
Experience from global leaders now flows into every system we build at The Urim Co.
You know the problem.
Here’s what research says.
Studies from Gartner, McKinsey, Deloitte and others agree, while most teams stay stuck in bloated onboarding and slow decisions, high-performers are building faster, sharper, more decisive cultures.
What Powers Us
Six foundational principles behind every system we deliver built for speed, clarity and trust at scale.
Insight That Sticks
We distill complex ideas into clear and repeatable frameworks. Your team doesn’t just learn — they remember and apply what matters most.
Designed to Drop In
Everything we create is ready to use. No rework no friction. Our systems plug straight into your workflows and culture with minimal lift.
Clarity Over Complexity
We eliminate noise and overwhelm. Clear signals help your people focus act and move forward without second-guessing.
Future-Ready by Default
Built with the future in mind. Our assets prepare teams to navigate uncertainty and stay confident in an AI-shaped world.
Ethical and Human
We believe systems should protect people not pressure them. Our content prioritises psychological safety trust and respect.
Momentum from Day One
No blank pages no waiting. We give teams a head start with ready-to-go systems that create immediate traction and long-term clarity.
The Optimal Zone for Decision-Making
Why your best people don't wait for perfect clarity and how to train for that edge.
🧠 Why This Chart Matters
Most teams are trained to wait for certainty before making big decisions. But high performers don’t wait—they act when they’re clear enough.
This chart reveals a core insight:
Decision quality peaks at 60–80% certainty.
Beyond that, performance declines—overthinking, missed windows, and fatigue take over.
🚀 What This Means for You
If your onboarding focuses only on tools and tasks,
you’re missing the true leverage point:
decision capability under uncertainty.
That’s where Urim comes in.
We integrate structured decision sessions early—so your people act with clarity, even before perfection.
The New Standard in Decision Intelligence
Clarity when it matters most. Urim equips leaders and teams to navigate transitions, align with purpose and move forward with confidence powered by proven systems of decision-making.
What We Deliver
Practical, proven and ready to deploy — these are the building blocks of better decisions at scale.
Strategic Onboarding & Offboarding Systems
We deliver 3 purpose-built decks to anchor your onboarding program — including decision frameworks, early confidence rituals, and clear expectations.
For offboarding, we provide 3 more decks to help you capture insight, reduce risk, and leave the door open for future re-entry.
Everything is designed to plug directly into your workflow — zero fluff, zero guesswork.
Decision Intelligence Coaching & Enablement
You get tailored coaching experiences grounded in systems thinking, performance psychology and practical decision theory.
Programs are modular, measurable, and led by an ICF-accredited coach.
We support both individuals and teams to make faster, clearer, more confident choices.
Templates, check-ins and feedback loops included.
AI Readiness & Live Digital Training
Coming soon: a series of live and async training experiences to sharpen judgment, build AI-era habits, and train your people to know when to trust automation — and when to think twice.
Designed to pair with your internal tools and systems.
Pre-launch pilots open for early access.
Who We Empower
From founders to frontline teams, we provide clarity and confidence to decision-makers navigating complexity in today’s fast-moving world.
Entrepreneurs & Solopreneurs
Independent visionaries who juggle multiple roles and face high uncertainty. Urim helps them reduce overwhelm and build momentum through clear decision frameworks and structured reflection.
Remote & Distributed Teams
Teams working across locations and time zones struggling with alignment and communication. Urim provides systems that foster clarity, trust, and decision consistency despite distance.
Team Leads & Managers
New leaders who must balance managing people with making strategic decisions. Urim offers coaching and tools that build confidence, clarity, and effective decision habits early.
HR & Talent Teams
Professionals responsible for onboarding, development, and culture. Urim delivers scalable onboarding and coaching systems that embed decision skills and boost retention.
Client-Facing Professionals
Sales and customer success teams who must act decisively in dynamic environments. Urim enhances their ability to make timely, confident decisions that accelerate deals and deepen relationships.
...Aldrich is fantastically smart, hardworking, and willing to learn. He also has the 'likeable' factor...
Justin HobbsVP of Partnerships & Sales, Webtrends Optimize
...Aldrich is a rare, genuine professional who has integrity and honesty at the core of his operations...
Kael AbbottDigital Optimisation & Marketing Director
...His support, guidance, and training played a fundamental role in my career growth from SDR to AE...
Ben McManusAccount Executive, Deel
...His approach to work was infectious and I, like many others, undoubtedly learnt so much...
Stephen YoonProduct Director | FinTech | SaaS
...He exuded collaboration and mutuality, which I believe are the foundations of his way of working...
Amanda BealeHead of Marketing | CPM
...He knows his way around people, is great with clients, supports his colleagues, and always gets things done...
Chloe PalmerGTM, ElevenLabs
The Urim Co.
Founded by Aldrich Obach, The Urim Co. blends over a decade of experience designing systems for alignment, growth and meaningful change—shaped through work with leading companies like Google, HubSpot, Sprout Social and Deel.
Aldrich’s approach is grounded in both practice and research. He is a professionally accredited ICF coach and a current postgraduate candidate in the Master of Decision Analytics at UNSW Canberra. His work sits at the intersection of decision science, psychology and systems design—helping individuals and teams move forward with clarity and conviction.
The Urim Co. was born from a consistent pattern: high-potential people and organisations lose momentum when decisions become reactive, unsupported or misaligned.
Our name comes from the Urim. An ancient sacred object used by high priests in biblical times to seek divine guidance in decision making. Often paired with the Thummim, the Urim was not merely symbolic but instrumental in helping leaders discern the right course of action when clarity was most needed. It represented light, truth and revelation.
That same spirit guides every framework we build. In an age shaped by complexity and accelerated by AI, we offer something timeless: clarity with structure, decisions with depth and momentum with meaning.
Our vision is to make clarity accessible—equipping people everywhere with the tools to choose wisely, act boldly and align deeply with what matters most.
...His presentation was engaging, well-structured, and highly motivating...
Ronnel BellosilloSoftware R&D Leader
...With Aldrich’s help I hit 200% of KPIs shortly after ramping up. He enabled me to succeed fast...
Juhyung Timothy KimAccount Manager Team Lead, MarqVision
...His speed of learning and humility stood out. Aldrich brings results while staying grounded...
Simon WongCustomer Success & Growth Leader
...He was knowledgeable, attentive and prompt to reply. Aldrich added value at every interaction...
David YeatesStrategy | SaaS | Leadership
...Aldrich helped us sell with class and crush quotas while always going beyond his role...
Greg Mason-EvansAccount Executive, Okta/Auth0
...He was a collaborative teammate that was successful in developing client relationships...
Meredith AylwardLead Software Engineer, Sprout Social
Contributing insights on strategy, leadership and decision-making across trusted business publications shaping the future of work.
